top of page

United Thinking

Original: United Way – USA Original: Al Manshar – Kuwait

Designers: Mark Bergman & Richard Patterson

Featured in a book by David E. Carter titled

The NEW Big Book of Logos

Page: 131. ISBN:0-06-056755-4

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia

1 view0 comments


bottom of page