![](https://static.wixstatic.com/media/bbd57f_e6ff9c18d01844c2846db69bd7e1bcf6~mv2.jpg/v1/fill/w_102,h_51,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bbd57f_e6ff9c18d01844c2846db69bd7e1bcf6~mv2.jpg)
Original: United Way – USA Original: Al Manshar – Kuwait
Designers: Mark Bergman & Richard Patterson
Featured in a book by David E. Carter titled
The NEW Big Book of Logos
Page: 131. ISBN:0-06-056755-4
A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia