strategy - creativity = academic
creativity - strategy = art
strategy + creativity = solution
Over the past two decades my work received international recognition by winning multiple international and regional creativity awards including the Summit Awards (Best of Show – Print, 2007), KAAA awards, KREA awards, Dubai Lynx Awards (shortlists), MENA Crystal Awards (shortlist) and Kuwait's 1st (and only) CSR award as I hold a strong conviction in the power of communication and its positive effect on our lives when practiced responsibly.
Paragon International's work has been featured in more than 69 international publications on Brand Building, Rebranding, Design, Self Promotion and other titles.
The Summit Creative Award spotlights work created by small and midsize Marketing Firms around the globe. Recognized for its prestige worldwide receiving an SCA has become a coveted honor.
Organized under the patronage of His Highness the Prime Minister of Kuwait, Sheikh Nasser Al-Mohammed Al-Sabah, the Awards select the best advertising campaigns from across a range of categories, including press, outdoors, ambient and TVCs in Kuwait.
Excellence in Advertising
KREA Awards created to honor and reward excellence in advertising in Kuwait feature and award the best
work from the Kuwaiti creative community.
The Dubai Lynx International Festival of Creativity is the Middle East and North Africa (MENA) region’s annual must-attend event for the creative communications industry to learn, network and be inspired.
Dubai Lynx International
Festival of Creativity (Shortlist)
Kuwait’s coveted first Corporate Social Responsibility (CSR) Award
Paragon International is the only advertising agency in Kuwait to win a Corporate Social Responsibility Award for its public service and public awareness campaigns and work towards the society.
IAA Kuwait Appreciation Award
The IAA Kuwait Chapter is uniquely positioned to identify emerging cross-border trends before they become universally apparent and to provide marketing and communications professional with an international, multi-industry forum of knowledge, best practice, professional development, intelligence, experience and ideas.
of Criminal Evidence Award
Kuwait: Louai Alasfahani received this award from the Chief Head of Kuwait General Department of Criminal Evidence for his initiative on anti-drugs campaign and the support and participation of the 7th GCC Anti-Drugs Conference. 21st of January, 2004.
Oman: Louai Alasfahani gave a lecture titled "Brand Building in the GCC" at Sultan Qaboos University in support of the “Empowering Omani Brand Industry” initiative. 14th - 15th of April 2013
Arab Media Forum
Youth Media Creativity Award
Kuwait: Louai Alasfahani lectured at the Youth Media Creativity Award. 19th - 20th December 2010 .
Oman: Louai Alasfahani gave a two-day training program on Creative Campaigns planning and execution as part of the 2013 Media Department Student's Graduation Project. 7th - 8th of May 2013
Sultan Qaboos University appreciation of Louai Alasfahani
Oman: BULEXPO AA&Co expressed their gratitude towards Louai Alasfahani for his collaboration that led to the success of the Business Economic Forum Bulgaria-Oman. March 2012
Business Economic Forum
3rd Media Conference Oman
Oman: Louai Alasfahani participated and debated in Oman’s 3rd Media and Advertising Exhibition. The event commenced from 18th until the 20th of October 2011. The event introduced the latest trends and techniques in communication, new publications and advertising agencies that had recently stepped in the ad-industry of Oman, along with well-established and leading publishing houses, media companies and advertising agencies throughout Oman and the Gulf.
Hiiibrand Awards 2011
Hiiibrand.com is a platform to exchange the creative ideas and practices of all creative people and teams. From this online exchange platform, everyone can share or promote their works; meet the professional people around the world; Take part in the designing competition; get an opportunity to publish their works in some professional publications.