Take away


Original: Mc Donald’s Less original: Batreek fast food Kuwait


I had previously contributed this entry to Awraq magazine which they kindly published in the December 2003 issue No. 0. Page: 10 and in the July 2004 issue No. 2. Page:75.


I had also submitted the McDonald’s logo example and the Batriq logo example to Arab Ad magazine for their copy cat section (along with other logos); which they kindly published in their January, 2004 issue, Vol.14, No.1 on page: 63.

I had also previously contributed this entry to Communicate magazine which they kindly published as an exaple of the cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page:17.

Location: Kuwait, Gulf Road right next to Mc Donald’s. May 2009.




Published in Arab Ad magazine, April 2004, Vol. 14, No. 4. Page: 68. 



A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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