Client: Gulf Connexions
Agency: dentsuINDIO, Philippines Creative Directors: Randy Tiempo, Lawin Bulatao Art Director: Wham Bacabac Copywriter: Kulas Abrenilla Consulting Manager: Addie Adipue Published: December 2009
Source: Canon EOS Lenses : Illusion
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give apercept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.