Cross it out


Original: New Canaan Community

Designer: Arthur Congdon featured in a book by David E. Carter titled The NEW Big Book of Logos. ISBN: 0-06-056755-4. Page: 72.


Less original: Ahli Bank of Kuwait. ABK Kuwait


I had also submitted the New Canaan Community Foundation logo example and the Ahli Bank of Kuwait logo example to Arab Ad magazine for their copy cat section (along with other logos); which they kindly published in their January, 2004 issue, Vol.14, No.1 on page: 63.



I had submitted this example to Awraq magazine which they published in June 2004. Page:47.


It is encouraging to see that the organization with the less original logo has realized the almost identical resemblance between these two identities and took positive steps by changing their logo design while maintaining their  corporate colors. well done ABK marketing department.


A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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