Call 911 McGraw-Hill logo has been stolen


Original:McGraw-Hill USA

Designer: Constance Birdsall featured in a book by David E. Carter titled The Big Book of Logos. page: 9 ISBN 0-8230-0538-0

Less original: Wataniya Telecom Kuwait


I had previously contributed this entry to Awraq magazine which they kindly published in the December 2003 issue No. 0. Page: 8 and in the July 2004 issue No. 2. Page: 73.


I had also submitted the McGraw-Hill logo example and the Wataniya Telecom logo example to Arab Ad magazine for their copy cat section (along with other logos); which they kindly published in their January, 2004 issue, Vol.14, No.1 on page: 62.


It is encouraging to see that the organization with the less original logo has now totally changed its logo.


A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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