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The missing half of creativity

Client: KEMS

Agency: In-House

Business sector: ISP

Main visual: Apple

Headline: “You pay half and we pay the rest”

Country: Kuwait – 2009

Client: Zain

Agency: JWT – Kuwait

Business sector: Mobile Operator

Main visual: Apple

Headline: “You pay half and enjoy the whole”

Country: Kuwait – 2009

Source: Anubis

Published in Al Anba daily newspaper. Issue: 11997. Tuesday 18th, 2009. Page: 02.

Published in Al Rai daily Kuwaiti newspaper on Sunday the 16th of August, 2009. page: 3.

The other half of creativity….

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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