Must change


Original: Wonderbra 

Agency: Tonic Communications, Dubai

Creative Director: Vincent Raffray

Art Director: Peter Walker

Copywriter: Vincent Raffray

Source : http://adsoftheworld.com/media/print/wonderbra_marker?size=_original



Less Original : Change 

Advertising Agency: Memac Ogilvy,

Jeddah, Saudi Arabia – 2008

Creative Director: Mazen Hasan

Senior Art Director: Yasser Alireza

Copywriter: Yasser Alireza &

Fitna Nazer

Illustrator: Yasser Alireza

Photographer: Images provided

by client

Account Management: Khaled Salha

Source: http://www.adblogarabia.com/editcoversensor-anything-but-the-bralingeriebikini/


Both ads have been published in the “GCC” (UAE and KSA), same product category “Lingerie” with the same format, layout, art direction and concept!!! The original ad is a result of lateral thinking the less original is a result of copy cat.



Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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