![](https://static.wixstatic.com/media/bbd57f_6569f1c370114cc8ba887269a484821d~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bbd57f_6569f1c370114cc8ba887269a484821d~mv2.jpg)
Original: Clio
![](https://static.wixstatic.com/media/bbd57f_ed9eb22392124aef900d95df4bff89e8~mv2.jpg/v1/fill/w_104,h_76,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bbd57f_ed9eb22392124aef900d95df4bff89e8~mv2.jpg)
Less original: Land Rover
Agency: Team Y&R
Creative Director: Shahir Ahmed
Category: Outdoor
Country: UAE
Year: 2006
Both ads are in the same category (automotive), both ads use the same main visual (monopoly) in a process of lateral thinking but a year apart.
As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 31.
The strange thing that two of the examples by Team Y&R in the same issue are copy cats!!!!!!!!
Here is one more for the road.
![](https://static.wixstatic.com/media/bbd57f_a214879da3554d889bb7551735f538b7~mv2.png/v1/fill/w_65,h_92,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bbd57f_a214879da3554d889bb7551735f538b7~mv2.png)
Client: Meetme
Year: May/June 2010.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.