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Original: Clio

Less original: Land Rover

Agency: Team Y&R

Creative Director: Shahir Ahmed

Category: Outdoor

Country: UAE

Year: 2006

Both ads are in the same category (automotive), both ads use the same main visual (monopoly) in a process of lateral thinking but a year apart.

As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 31.

The strange thing that two of the examples by Team Y&R in the same issue are copy cats!!!!!!!!

Here is one more for the road.

Client: Meetme

Year: May/June 2010.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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