“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.
THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)
LESS ORIGINAL Mercedes C-Class – 2008 Headline : “With brake assist system BAS Plus” Source : Dubaï LYNX BRONZE Agency : JWT Dubaï (UAE)
Source of both examples: A sharp lookalike / Une nette ressemblance!