JWT Dubai Hits the break on creativity and accelerates copy cat ads

“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.

THE ORIGINAL

New Honda Storm – 2007

Tagline : “With high poerformance brake system”

Source : Cannes Archive Online,

Agency : Euro RSCG Buenos Aires (Argentina)


LESS ORIGINAL Mercedes C-Class – 2008 Headline : “With brake assist system BAS Plus”  Source : Dubaï LYNX BRONZE Agency : JWT Dubaï (UAE)

Source of both examples: A sharp lookalike / Une nette ressemblance!

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