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Invisible creativity visible copycats and cliche

Client: Salvation Army

Country: Canada

The above (By Leo Burnett Lebanon) just won Bronze at the 2012 Cannes Lions 59th International Festival of Creativity!!!


In public parks, where kids play freely with or without their parents, we placed a man camouflaged in the surrounding settings of the park. The actor, who was told to sit on a bench without moving, was labelled by flyers all around the park and beside him, explaining that ‘Predators are Everywhere’, even in the safest of places. Kids and moms approach the stunt with curiosity and playfulness. Once they discovered the flyer, and the content was absorbed, mother and child then entered into discussions, so that the parent may explain things in a manner that could be easily understood by the children.

Client: Khimji’s Watches – Oris


Country: Oman

Published in Business Today on June 2012


Невидимый плагиат

It was used as art by Liu Bolin’s famous camouflage artwork, as ads for charity, as ambient media and in the latest Sherlock Holmes movie now in a theatre near you.

RELEASED: March 2008

ADVERTISER: United Nations


Credits & Description:

Title: Staircase Client: Unicef Agency: Shanghai Ogilvy & Mather Advertising / shanghai Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong Creative Director: Kevin Lee, Fan Ng Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

The Outdoor Advert titled Staircase was done by Ogilvy & Mather, Shanghai advertising agency for product: Unicef (United Nations International Children’s Emergency Fund) (brand: Unicef (United Nations International Children’s Emergency Fund)) in China. It was released in the Mar 2008.

Advertiser: Nokia Corporation

Brand name: Nokia

Agency: JWT Manila

Country: Philippines

Released: April 2009

Credits & Description:

Company: JWT MANILA, THE PHILIPPINES Executive Creative Director: Dave Ferrer Creative Director: Dave Ferrer/Tay Guan Hin Copywriter: Rachel Villanueva Art Director: Katrina Encanto Account Manager: Henrique Uy Account Supervisor: Golda Roldan/Iea Nepomuceno Photographer: Wesley Villarica

The Print Ad titled BODY PAINT SCHOOLBOY was done by JWT Manila advertising agency for product: Nokia Phonethics (brand: Nokia) in Philippines. It was released in the Apr 2009.

More examples from the art arena…Born in France, but based in California Jean-Paul Bourdier places the human form into the natural elements and using a combination of light, paint and artistic vision merges and seamlessly blends them together.

Follow this link for more visual examples in art

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