Ice-age copycat found at MEMAC Ogilvy & Mather Dubai

“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”


THE ORIGINAL

Greenpeace Switzerland – 2009

Source : Edi Award “special prize”

Agency : Spinas CH (Switzerland)



LESS ORIGINAL Greenpeace Turkey  – 2012 Source : Adsoftheworld Agency : Memac Ogilvy & Mather Dubaï (UAE)

Source of both examples: Polar bear looking like ice floe / Ça jette un froid?



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