“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
LESS ORIGINAL Greenpeace Turkey – 2012 Source : Adsoftheworld Agency : Memac Ogilvy & Mather Dubaï (UAE)
Source of both examples: Polar bear looking like ice floe / Ça jette un froid?