Agency: Kolle Rebbe, Hamburg
Creative Directors: Ulrich Zuenkeler/Andreas Geyer
Copywriter: Verena Schneider
Art Director: Petra Gremer
Production Manager: Detlef Warnecke
Awards: LIA – London Internatinal Awards 2006 – Print category.
featured in the 2006 award annual page:123.
Less original: Lipton
Awards: Dubai Lynx – Grand Prix
Agency: JWT – Cairo
Egypt – 2007
The concept is the same but the execution is different print media vs. ambiant media!!!
The above (Less Original) entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 309. ISBN 13: 9782-88479-106-9. JWTwhat were you thinking?…that you could copy someone else original idea and win in Epica!!! JWT did NOT win in Epica due to an alert and experienced judging panel. Thank you Epica for truly awarding creativity and originality…keep the good work. however the same ad did win at the 2007 MENA Crystal – outdoor crystal!!!!
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.