Fruity


Released: June 2004 (enterd in the Cannes Lions 2004)

Account Supervisor: Maria E. Ruiz

Advertiser Supervisor: Gerson Lugo

Photographer: Reynaldo Rodriguez

Entrant Company: EJE SOCIEDAD PUBLICITARIA

Creative Team: Enrique Renta, Leslie Robles, Luis Figueroa

Source:http://www.coloribus.com/paedia/prints/2004/06/28/56911/e5692402a6d4ead98219ad61895814b2b7c8bd78/



Check out KAAA Book page 31. this copy cat won Silver at the KAAA 2006 awards!!!


Less Original

Title: Breast Cancer Melons

Client: Bazaar Magazine

Agency: Bates Pan Gulf Kuwait

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur



H&C Leo Burnett breast cancer ad Published in Arab Ad magazine October 2003 issue Vol. 13, No. 9. Pages: 6 & 55 & 94 & 95.



A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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