Released: June 2004 (enterd in the Cannes Lions 2004)
Account Supervisor: Maria E. Ruiz
Advertiser Supervisor: Gerson Lugo
Photographer: Reynaldo Rodriguez
Entrant Company: EJE SOCIEDAD PUBLICITARIA
Creative Team: Enrique Renta, Leslie Robles, Luis Figueroa
Check out KAAA Book page 31. this copy cat won Silver at the KAAA 2006 awards!!!
Title: Breast Cancer Melons
Client: Bazaar Magazine
Agency: Bates Pan Gulf Kuwait
Creative Director: Souheil Arabi
Copywriter: Aaron Arthur
H&C Leo Burnett breast cancer ad Published in Arab Ad magazine October 2003 issue Vol. 13, No. 9. Pages: 6 & 55 & 94 & 95.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.