Original: Pampa Juice
Lebanon I had previously contributed this entry to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page: 261
This is the award entry “Ghost” version
Less Original: Almarai Juice
Agency: Memac Ogilvy & Mather
Creative Director: Baker Sartawi
Art Director: Yasser Alireza
Copywriter: Mohamed Alhebsi
Designer: Roberto Marcaida/Eldy Tendero
KSA (Jeddah) – 2007
Less Original: KDD
Agency: JWT
Kuwait
I had previously contributed this entry to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page: 261
Less Original: Baladi
Advertising Agency: Strategies, Cairo, Egypt Associate Creative Director: Bassem Sabry Art Director: Mohamed Abd ELHamid 3D Graphics: Bassem Atef Copywriter: Hamdi Naguib
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia