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Fresh ideas anyone?


Original: Pampa Juice

Lebanon I had previously contributed this entry to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page: 261



This is the award entry “Ghost” version



Less Original: Almarai Juice

Agency: Memac Ogilvy & Mather

Creative Director: Baker Sartawi

Art Director: Yasser Alireza

Copywriter: Mohamed Alhebsi

Designer: Roberto Marcaida/Eldy Tendero

KSA (Jeddah) – 2007



Less Original: KDD

Agency: JWT

Kuwait


I had previously contributed this entry to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page: 261



Less Original: Baladi

Advertising Agency: Strategies, Cairo, Egypt Associate Creative Director: Bassem Sabry Art Director: Mohamed Abd ELHamid 3D Graphics: Bassem Atef Copywriter: Hamdi Naguib


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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