“While most of the agencies are trying to define the future of the ad industry, some agencies are still recycling ideas from the last century…” – Joe Lampompe.
Shoe deodorant – 1998
Source : Cannes Archive,
Agency : McCann (Brazil)
AlpenArena – 2003
Source : Cannes Archive Online,
Director : Leo Burnett Zurich (Switzerland)
LESS ORIGINAL Enough walking? Auto loans Eqdom– 2011 Source : Adsoftheworld, Agency : Euro RSCG Casablanca (Morocco)
Source of all three examples: Idea from the last century / Coup de pompes
These ads follow in the foot steps of the washing machine ads with the cloths hanging out as a tongue.
Here is a twist on the same “Original” and “Creative” idea….