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Euro RSCG Morocco stinking copycat from the last century

  • Diana Dimitrova
  • Sep 1, 2020
  • 1 min read

“While most of the agencies are trying to define the future of the ad industry, some agencies are still recycling ideas from the last century…” – Joe Lampompe.

THE ORIGINAL

Shoe deodorant – 1998

Source : Cannes Archive,

Agency : McCann (Brazil)



LESS ORIGINAL

AlpenArena – 2003

Source : Cannes Archive Online,

Director : Leo Burnett Zurich (Switzerland)



LESS ORIGINAL Enough walking? Auto loans Eqdom– 2011 Source : Adsoftheworld, Agency : Euro RSCG Casablanca (Morocco)

Source of all three examples: Idea from the last century / Coup de pompes


These ads follow in the foot steps of the washing machine ads with the cloths hanging out as a tongue.


Here is a twist on the same “Original” and “Creative” idea….


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