Drive Dentsu Lebanon takes peace of mind for Toyota from VW France

“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”

THE ORIGINAL

Volkswagen Cars – 1992

Headline : “For Peace / Peace of mind”

Source : French Art Directors Club

Agency : DDB Paris (France)


LESS ORIGINAL Toyota Motors Company – 2011 Headline : “Peace / Peace of mind” Source : Outdoor Inspiration@jbledivelec and Beyrut Drive By (photo) Agency : Drive Dentsu (Lebanon)

Source of both examples: Peace, love and copycat? / Paix en cascade

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