“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
LESS ORIGINAL Toyota Motors Company – 2011 Headline : “Peace / Peace of mind” Source : Outdoor Inspiration, @jbledivelec and Beyrut Drive By (photo) Agency : Drive Dentsu (Lebanon)
Source of both examples: Peace, love and copycat? / Paix en cascade