“An advertising concept to take away? Wash after wash… the colors don’t fade away and it always remains the same idea.” – Joe Lapompe.
Aqualtis (Indesit) Washing Machine / Bag – 2007
Source : Cannes Archive Online
Agency : Leo Burnett Milan (Italy)
LESS ORIGINAL LG Washing Machine / Bag – 2011 Source : Adsoftheworld, AdForum, Dubaï LYNX SILVER Agency : Young & Rubicam Dubaï (UAE)
Source of both examples: Not so clean as it looks / C’est du propre!
The following is the full page of Communicate magazine (specilizing in the IMC industry) interviweing the founder of Team Young & Rubicam (also CEO of Menacom which is the holding company for Team Y&R Dubai and other countries)