Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

“An advertising concept to take away? Wash after wash… the colors don’t fade away and it always remains the same idea.” – Joe Lapompe.

THE ORIGINAL

Aqualtis (Indesit) Washing Machine / Bag – 2007

Source : Cannes Archive Online

Agency : Leo Burnett Milan (Italy)



LESS ORIGINAL LG Washing Machine / Bag – 2011 Source : AdsoftheworldAdForumDubaï LYNX SILVER Agency : Young & Rubicam Dubaï (UAE)

Source of both examples: Not so clean as it looks / C’est du propre!


The following is the full page of Communicate magazine (specilizing in the IMC industry) interviweing the founder of Team Young & Rubicam (also CEO of Menacom which is the holding company for Team Y&R Dubai and other countries)





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