Copycat creativity takes a bow



I have previously contributed the above examples (along with other examples) to Arab Ad magazine which they published in the December, 2003 issue. Vol. 13. No. 11. Page: 155. In the article titled “who’s who? Let’s discuss it!”.

BMW Mini Cooper – 2003

Creative Director : Alex Bogusky,

Agency : Crispin Porter + Bogusky Miami (USA)

Volkswagen Golf GTI – 2007

Source : Advertising Goodness,

Agency : Ogilvy (South Africa)

Source of above two examples: Gone with the wind / Idée éventée

The Jeep ad was created by Bozell Worldwide; the Lexus ad was created years after by Al Hudhud Kuwait.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.

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