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Original: Ogalo Restaurant

Agency: McCann Erickson

Australia – 2004

Less original: Nando’s Restaurant

Agency: Precept Gulf

Art Dirctor: Tushar Mahajan

Copywriter: Wayne Fernandes

UAE – 2006

The above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 56. ISBN: 978-2-7533-0069-9.

The Nando’s ad found its way to the Epica awards!!! although it did not win; however it got publishe in page: 27 of “Book Twenty One” ISBN 13: 9782-88479-106-9. Precept Gulf…what were you thinking?…that you could copy someone else concept and win!!! I extend special thanks to Epica alret expert pannel of judges.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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