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Original: Iope

Agency: BBDO

Country: South Korea

Year: 2005

Source: the above example is featured in a book titled “Nouveau?” by Joe La Pompe. Page: 244. ISBN: 978-2-7533-0069-9.

Less Original: Bazaar magazine (Front cover)

Country: Kuwait

Year: 2008

This following copycat which is based on a stock image was entered into the MENA Crystal Awards in an unethical attempt at winning. The attempt is documented in Communicate January 2007 issue N. 24. Page: 46.

Featured in Communicate magazine (in association with Advertising Age), January 2007 issue N. 24. Page:46. the article is showcasing the MENA Crystal awards entries. DDB Jordan has nerves to enter this work into a regional award.

A magazine which is distributed free of charge and relays solely on advertising revenue for survival; should invest in an original cover design.

To avoid such embarrassments why not use the good relations built over the years with the advertising community – make a cover design competition (based on the theme of the next issue) which could be sponsored /supported by the IAA Kuwait chapter; the winner would get free advertising space – perhaps a DPS in return for a professionally designed cover page and some bragging rights sounds like a win-win situation. I am confident both agencies and freelancers would participate just a thought.

NB. Anyone remember the Bazaar cover design which was scanned directly from an HP ad

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Here is another example of woman and lamp which is different in a similar way

“Design is a better idea” – Steve Sikora (Design Guys). an excerpt from a book titled “401 Design Meditations” by Catharine Fishel. Page: 15. ISBN: 1-59253-127 – x.

Without women, there isn’t light in this world. Greetings in your day. Luminaria. Lightening your life.”

Agency: Publicidad Comercial LOWE & Partners / Honduras Creative: Alvaro Salgado Creative Director: Enrique Zaldivar Art Director: Christian Godoy / Alvaro Salgado Copywriter: Enrique Zaldivar

Featured in Communication Arts magazine. January/February 2006. Page:86.

Client: Orbit chewing gums

Agency: Energy BBDO

Country: USA – 2005

Source: Joelapompe book

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