Client: Playstation
Agency: TBWA, Paris
Creative Direction: Jorge Teixeira, Luis Christello
Art Direction: Marcus Kawamura
Copy: Jorge Teixeira
Photo: Joao Trabuco
France – 2000
Awards: Cannes Lion, Press Gold .
How can a metaphor be used to grab the viewer’s attention and emphasize the associations of a product feature?
Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:157. ISBN: 0-500-28476-8
THE ORIGINAL?
Original photography – 1973
Source : Photo Magazine 67,
Photographer : James Wedge.
LESS ORIGINAL
Cuerpo y forma Body Treatment – 1999
Source : Cannes Archive,
Agency : Kraneo
(Dominican Republic)
Source: Sexiest Clothes Ever (NSFW)
Published in Creativity magazine. June 2006 issue. Page: s10.