All dressed up and nowhere to go

Client: Playstation

Agency: TBWA, Paris

Creative Direction: Jorge Teixeira, Luis Christello

Art Direction: Marcus Kawamura

Copy: Jorge Teixeira

Photo: Joao Trabuco

France – 2000

Awards: Cannes Lion, Press Gold .

How can a metaphor be used to grab the viewer’s attention and emphasize the associations of a product feature?

Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:157. ISBN: 0-500-28476-8


Original photography – 1973

Source : Photo Magazine 67,

Photographer : James Wedge.


Cuerpo y forma Body Treatment – 1999

Source : Cannes Archive,

Agency : Kraneo

(Dominican Republic)


Source: Sexiest Clothes Ever (NSFW)

Published in Creativity magazine. June 2006 issue. Page: s10.

0 views0 comments
Louai Logo 2_White-01-01_edited.png

Powered by

Paragon International Logo_Reversed.png

Let's connect

  • Facebook
  • LinkedIn - Grey Circle
  • YouTube
  • bloganubis icon
  • Instagram - Grey Circle

+968 9400 9977

+359 87600 9977

Copyright © Louai Alasfahani Consultancy 2019. All rights reserved.