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Original: Nicorette

Agency: Draft FCB Kobza

Country: Austria

Awards: Eurobest 2007 Print Bronze

Year: October 2007

Less Original

Advertising Agency: Reel, Dubai Executive Creative Director: Sikander Baig Copywriter: Maryam Khan Design: Sikander Baig Account Director: Aatikah Sharafat Photographer: Sameer Mughal

Year: May, 2008

Published in Campaign ME. 9 November 2008. The Spin. Page: 36.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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