Professional Experience

Paragon International

Managing Partner & Chief Creative Officer

2001 - Present

Paragon International is an award winning integrated marketing & communications agency that provide its clients with creative marketing and design solutions.

International Advertising Association (IAA) - Kuwait

President

2010 - 2012

Relaunched the local chapter and brought the industry back together while inspiring

them to excel

Paragon M&C Saatchi - Kuwait

Managing Partner

2001- 2003

It was a good relationship while it lasted but we decided to focus on our own brand rather than flying the flag of M&C Saatchi. I hold Mr. Mohamad Abdul Hadi in great respect for entrusting me with the brand and for taking me under his wing.

Bozell Worldwide - Kuwait

Managing Partner

1999- 2001

I founded the Kuwait office which merged with FCB as decided by the holding company True North. Key accounts: Chrysler, Dodge and Jeep.

Impact/BBDO - Kuwait

Account Manager

1998- 1999

Manage the Integrated Marketing Communication for the following automotive brands; Chevrolet, Cadillac, Opel and Daewoo

Spot - Kuwait

Media Director

1995- 1997

Spot was the first ever privatization project undertaken by the Kuwaiti Government. The goal was to restructure the media and advertising departments of Kuwait Television and make them profitable. My role was to infiltrate into the system, check for existing loop holes, bottlenecks, hurdles and produce a modus operandi to prevent them from reoccurring. in addition i was tasked to anticipate or predict any similar occurrences and place systems to ensure they would not happen. After putting the system in place I became In charge of media planning, scheduling, monitoring and editing the TVC's into Kuwait Television program grid.

Alpha Boushihri - Kuwait

Media Director

1992- 1995

Managed media relations, ATL media planning and buying in addition to Media Research

Louai Logo 2_White-01-01_edited.png

Powered by

Paragon International Logo_Reversed.png

Let's connect

  • Facebook
  • LinkedIn - Grey Circle
  • YouTube
  • bloganubis icon
  • Instagram - Grey Circle

+968 9400 9977

+359 87600 9977

louai@paragonmc.com

Copyright © Louai Alasfahani Consultancy 2019. All rights reserved.