Both ads have been published in the same country in the same newspaper in the same day!!! It would be interesting if they use the same agency.
One of the many functions of advertising is to achieve differentiation, something that both advertisers were unsuccessful in achieving in these examples.
“When everyone is thinking the same, no one is thinking”
Client: Bank Sohar
Country: Oman
Year: 30th of April 2012
Client: e.Oman
Country: Oman
Year: 30th of April 2012
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
