Zebra


Original: Citizen watches – A unique bread of watch

Agency : Lintas Worldwide, New YorkUSA – 1986

Source: http://www.coloribus.com/paedia/search/?q=Colored+Hands



Less original: WWF

Advertising Agency: Saatchi&Saatchi

Simko,Geneva, Switzerland – 2007

Creative Director: Olivier Girard

Art Director: Nicolas Poulain

Copywriter: Jean-Michel Larsen

Body painter: Guido Daniele


NB. this ad was shortlisted at the Cannes Lions Festival and won a Grand Prix at the roman de la creation.


Source: http://www.coloribus.com/paedia/search/?q=Colored+Hands


I do agree that both ads have different messages and target audience however they both have the same art direction.Putting that aside – The art direction for WWF is more relevant and has better visual association (featuring a hand painted as a zebra visually portraits the concept of humans lending a hand to preserve the animal kingdom). The watch ad visually communicates “standing out”. The WWF campaign was later copied by several agencies around the world for a Varity of products and services.


The above examples are also featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 198 – 199 ISBN: 978-2-7533-0069-9.



Source: http://www.coloribus.com/paedia/search/?q=Colored+Hands&x=38&y=26



Published in Arab Ad. Pages: 122 – 123.



A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


The following example is from my partner site Caught like fishes in a net ? / Bouches dégoût



Louai Logo 2_White-01-01_edited.png

Powered by

Paragon International Logo_Reversed.png

Let's connect

  • Facebook
  • LinkedIn - Grey Circle
  • YouTube
  • bloganubis icon
  • Instagram - Grey Circle

+968 9400 9977

+359 87600 9977

louai@paragonmc.com

Copyright © Louai Alasfahani Consultancy 2019. All rights reserved.