Original: Citizen watches – A unique bread of watch
Agency : Lintas Worldwide, New YorkUSA – 1986
Less original: WWF
Advertising Agency: Saatchi&Saatchi
Simko,Geneva, Switzerland – 2007
Creative Director: Olivier Girard
Art Director: Nicolas Poulain
Copywriter: Jean-Michel Larsen
Body painter: Guido Daniele
NB. this ad was shortlisted at the Cannes Lions Festival and won a Grand Prix at the roman de la creation.
I do agree that both ads have different messages and target audience however they both have the same art direction.Putting that aside – The art direction for WWF is more relevant and has better visual association (featuring a hand painted as a zebra visually portraits the concept of humans lending a hand to preserve the animal kingdom). The watch ad visually communicates “standing out”. The WWF campaign was later copied by several agencies around the world for a Varity of products and services.
The above examples are also featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 198 – 199 ISBN: 978-2-7533-0069-9.
Published in Arab Ad. Pages: 122 – 123.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
The following example is from my partner site Caught like fishes in a net ? / Bouches dégoût