Wings of creativity


Original: TATA

Agency: Young & Rubicam

India – 1998.

Less Original: Nissan

Agency: TBWA\RAAD

UAE – 2005


The Nissan Armada ad was published in Arab Ad magazine April 2005 issue, Vol. 15. No. 4. Page: 28 – 29.


Source: the above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 18. ISBN: 978-2-7533-0069-9.

Power made for the runway.

Agency: designO2, Cairo, Egypt Creative Director / Art Director: Amr ElGeddawy Copywriter: Rania ElKest Illustrator: Ossama Mohammed Published: April 2007

Source: www.joelapompe.net


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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