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Why pay?


Title: Pay Us to Kill You

Format: Poster

Art Director/Designer: G. Dan Covert

Client: California College of the Arts

Country: USA

Year: 2001

Excerpt from the book “This artist’s grandmother passed away after a long battle with emphysema, which provoked this poster focusing on how profitable the tobacco industry has been while promoting illness and death”

The above example is featured in a book titled “The Design of Dissent” by Milton Glaser & Mirko Ilic’. Page: 156. ISBN:1-59253-117-2.

Less Original

Client: The Emirates Post

Agency: Index Advertising

Country: UAE

Year: 2006

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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