What goes around comes around


Advertising Agency: Ogilvy & Mather, Beijing, China Creative Director: Jacky Lung Art Directors: Zhong Shi, Neo Zhou Copywriters: Qing Duan, Matthew Curry Illustrator: Wenpu Liu Released: March 2007

Source: http://adsoftheworld.com/media/ambient/ifaw_evolution?size=_original



AgencyBig Ant International, New York Creative Director: Alfred S. Park Associate Creative Director: Frank Anselmo Copywriters: Francisco Hui, William Tran Art Director: Jeseok Yi

Year: 2009

Source: What Goes Around Comes Around


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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