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What a Chase

Original: Chase Manhattan Less Original: United HoldingsUAE – 2007

Design: Chermayeff & Geismar Studio

The Chase Manhattan logo was developed in the 1960s and is an arbitrary mark based on Modernist design principles. The logo consists of interlocking trapezoids and, as a testament to the integrity of its design, has remained relatively unchanged, surviving multiple company mergers since its inception. – Excerpt from a book by Ryan Hembree titled The Complete Graphic Designer. Page: 127. ISBN-13: 978-1-59253-259-9

The Chase Manhatten Bank logo is also featured in a book by Al Cooper titled “World of Logotypes” Volume 1. Section: C3. ISBN: 0-910158-20-7.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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