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Agency: Jung von Matt, Berlin, Germany

Creative Directors: Jan Harbeck, David Mously

Executive Creative Directors: Mathias Stiller, Wolfgang Schneider

Art Director: David Mously

Copywriter: Jan Harbeck

Year: 2007

The above entry was submitted to Epica. Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 65. ISBN 13: 9782-88479-106-9.

In my personal opinion…This is a great ad and a good example of brand hijacking. I would also like to highlight the important fact that this type of advertising is prohibited in the Arab world.

Dash Courier Service – 2009 Agency : Marked for Trade, Charlotte (USA)

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