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Up in Smoke


Original : Vesta

Agency: DDB International, Kuala Lumpur, Malaysia

Creative Director: Ng Heok Seong

Art director: Tang Mun Kian

Copywriter: Prem Vasudevan



Less Original :

Advertising Agency: Free Picture, Riyadh

Creative Director: Abdullah Awad

Art Director: Abdullah Awad

Photographer: Jaime Nefar


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


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