Torn Creativity

First published in September 2000

First published in September 2000

Published in Adweek magazine. Vol. XLVIII No. 25. June 18, 2007. Special Report. Page: SR9.

First Published in September 2000.


Bates Pan Gulf does it again; it got shortlisted at the 2008 Dubai Lynx with a copy cat thinking that they would get away with it


Type of Entry: Magazine

Category: Drinks


Advertiser/Client: DLUSH


Entrant Company, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Advertising Agency, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur

Art Director: Radwan Atwi

Account Supervisor: Plamena Koeva

The Above ad is of an identical idea but with a slightly different execution

AgencyGrey Dubai, UAE Creative Director: Mounir Harfouche Art Director: Vipul Salvi Copywriter: Vipul Salvi Photographer: Alister Miller Published: 2007

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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