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Top That

Original: Toyota 4 Runner

Agency: WestWayne


Distinction: Selectionne dans le Graphis Advertising Annual

Less original: LandRover

Agency: Team Young & Rubicam

UAE – 2007

Distinction: Shortlist at the Cannes Lions Advertising Festival

The above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 22 ISBN: 978-2-7533-0069-9.

The Landrover example is also featured in ArabAd magazine July 2007 issue, Vol. 17. No. 7. Page:94.

Very clean; not even a slogan, or a website unlike the below example featured in Communication Arts “Advertising Annual 46” December issue No. 341. Page:07.

Art Directors: Alex Bamford & Hollens.

Writer: Mark Bollens.

Photographer: Garry Simpson.

Digital imaging & Retouching: Brendan Hayley & Taylor James.

Agency: Rainey Kelley Campbell Roalfe/Y&R.

Client: Landrover.

Country: UK.

Year: 2005.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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