Original: Safir hotel
Agency: Michael Peters Limited
Less Original: Teachers Affect Etunity/
The Education People
Designer: Richard Smith
Featured in a book by David E. Carter titled
The NEW Big Book of Logos.
Page: 92. ISBN: 0-06-056755-4
I had submitted the Safir Hotel logo example to Arab Ad magazine for their copy cat section (along with other logos); which they kindly published in the January, 2004 issue, Vol.14, No.1 on page: 62.
A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia