To Mustafa with love


Original: Safir hotel

Agency: Michael Peters Limited


Less Original: Teachers Affect Etunity/

The Education People

Designer: Richard Smith

Featured in a book by David E. Carter titled

The NEW Big Book of Logos.

Page: 92. ISBN: 0-06-056755-4


I had submitted the Safir Hotel logo example to Arab Ad magazine for their copy cat section (along with other logos); which they kindly published in the January, 2004 issue, Vol.14, No.1 on page: 62.


A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia

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