Template misleads customers



Original: XPress Phone

Kuwait.

Agency: Graffiti.



Less original: International Communications Establishment - Kuwait


All of the ads where published in Kuwait in the same time frame for the same product category with the same template!!! We can safely state that this was an attempt to mislead the customer.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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