Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai Executive Creative Director: Milos Ilic Copywriter: Cindy Hammel Art Director: Daryl Villanueva, Danilo Villanueva Photographer: Groovy Studio Account Supervisor: Mirna Kheir Advertiser’s Supervisor: Paminder Singh
Source: Never feel out of place
Advertising Agency: Young & Rubicam, Brazil Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis Art Directors: Daniel Salles, Marco Mattos Copywriter: Vinicius Stanzione Photographer: Keystone
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.