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Surrender your creativity

Original: Veet

Source: submitted by Dozero

Less original: Braun

Advertising Agency: Impact BBDO

Creative Director: Jennie Morris

Art Director: Srinivasa Rao

Copywriter: Sony Raj. R

Illustrator: Binoy Mohan

UAE – 2008

Based on previous posts on this blog of copy cats that won; I wouldn’t be surprised to see this (and similar) entry submitted to upcoming award competitions such as Dubai Lynx, KAAA, MENA Crystal, etc. whether it wins or not is yet to be seen…watch this space

Published in Media Week magazine on the 28th September 2008. Page: 32.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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