Sun flower


Original: MaxiGas Natural

Agency: Betancourt Barba Beker Euro RSCG

Mexico – 2001


Less original: Nejma

Agency: Memac Ogilvy

Creative Director: Slim Hmaied

Tunis – 2006


This copycat was entered into the MENA Crystal Awards in an unethical attempt at winning. The attempt is documented in Communicate January 2007 issue N. 24. Page: 45.


The above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 259. ISBN: 978-2-7533-0069-9.


Source: www.joelepompe.net


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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