Client: Volkswagen – Golf GTI
Agency: Ogilvy & Mather Rightford Searle-tripp & Makin
Creative Director: Mark Fisher, Greg Burke
Art Director: Ryan Reed
Typographer: Ryan Reed
Country: South Africa
Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 596. ISBN: 978-3-8228-4027-6.
Agency: Grey Worldwide
Belgium – 2003
Awards: 2003 Cannes Lions – Press Bronze.
a cliche’ optical illusion.
Less original: Warba Insurance
Agency: JWT – Kuwait
Creative Director: Mazen Fayed
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia