Smoking people


Al Jameya Al Khayreya li Mukafahat Al Tadken 

Advertising Agency: Free Picture, Riyadh

Creative Director: Abdullah Awad

Art Director: Abdullah Awad

Photographer: Jaime Nefar

Country: Kingdom of Saudi Arabia – 2007

Source: You’re ‘burning’ yourself, your country and people



Client: Alghanim 

Agency: Impact BBDO

Country: Kuwait – 2006

This artwork has never been published still it got entered into the ACT initiative!!!



All three ads communicate “death caused by cigarettes” with a visual of burning humans/lives in a process of lateral thinking.




The above images are screen shots from the Spirit Ads advertising agency website 

Source: http://www.spiritads.com/



Al Jameya Al Khayreya li Mukafahat Al Tadken 

Advertising Agency: Free Picture, Riyadh

Creative Director: Abdullah Awad

Art Director: Abdullah Awad

Photographer: Jaime Nefar

Country: Kingdom of Saudi Arabia – 2007

Source: You’re ‘burning’ yourself, your country and people


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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