top of page

Size of Creativity

Agency: Team Y&R

Creative Directors: Shahir Ahmed, Komal Bedi

Art Director: Rupert Allcock

Copywriter: Amit Kapoor

UAE – 2007

Title: “Hiker”

Agency: Team / Y&R Dubai

City: Dubai

Advertiser: Rhino’s

Brand Name: Rhino’s

Product Name: Energy Drink

Market: United Arab Emirates

Country of Production: United Arab Emirates

Type: Magazine

Awards: Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Drinks

The above entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 53. ISBN 13: 9782-88479-106-9.

Less Original: Dubai Investments

Agency: Inpress Hakuhodo

Creative Director & Copywriter: Vinod Kumar Nair

Art Director: Kamal Sethu

Photographer: Daryl Patni

UAE – 2007

Art Director: Peter Al Hajj

Kuwait – 2007

All of these ads have a core concept in common – visually illustrating the size downscaling of a particular task by means of using a particular product/service.

Is there anyone out there who in this case could suggest Telepathy?

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

4 views0 comments


bottom of page