Size of Creativity


Agency: Team Y&R

Creative Directors: Shahir Ahmed, Komal Bedi

Art Director: Rupert Allcock

Copywriter: Amit Kapoor

UAE – 2007


Title: “Hiker”

Agency: Team / Y&R Dubai

City: Dubai

Advertiser: Rhino’s

Brand Name: Rhino’s

Product Name: Energy Drink

Market: United Arab Emirates

Country of Production: United Arab Emirates

Type: Magazine

Awards: Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Drinks

Source: http://www.adblogarabia.com/no-sweat-rhino-energy-drink/


The above entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 53. ISBN 13: 9782-88479-106-9.



Less Original: Dubai Investments

Agency: Inpress Hakuhodo

Creative Director & Copywriter: Vinod Kumar Nair

Art Director: Kamal Sethu

Photographer: Daryl Patni

UAE – 2007

Source: http://www.adblogarabia.com/nothing-is-too-high-too-far-or-too-big/



Advertising agency: Saatchi & Saatchi

Art Director: Peter Al Hajj

Kuwait – 2007

Source: http://www.adblogarabia.com/hilux-carries-more-than-meets-the-eye/


All of these ads have a core concept in common – visually illustrating the size downscaling of a particular task by means of using a particular product/service.


Is there anyone out there who in this case could suggest Telepathy?



Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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