Agency: Team Y&R
Creative Directors: Shahir Ahmed, Komal Bedi
Art Director: Rupert Allcock
Copywriter: Amit Kapoor
UAE – 2007
Title: “Hiker”
Agency: Team / Y&R Dubai
City: Dubai
Advertiser: Rhino’s
Brand Name: Rhino’s
Product Name: Energy Drink
Market: United Arab Emirates
Country of Production: United Arab Emirates
Type: Magazine
Awards: Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Drinks
Source: http://www.adblogarabia.com/no-sweat-rhino-energy-drink/
The above entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 53. ISBN 13: 9782-88479-106-9.
Less Original: Dubai Investments
Agency: Inpress Hakuhodo
Creative Director & Copywriter: Vinod Kumar Nair
Art Director: Kamal Sethu
Photographer: Daryl Patni
UAE – 2007
Source: http://www.adblogarabia.com/nothing-is-too-high-too-far-or-too-big/
Advertising agency: Saatchi & Saatchi
Art Director: Peter Al Hajj
Kuwait – 2007
Source: http://www.adblogarabia.com/hilux-carries-more-than-meets-the-eye/
All of these ads have a core concept in common – visually illustrating the size downscaling of a particular task by means of using a particular product/service.
Is there anyone out there who in this case could suggest Telepathy?
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia