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Simple Geometry

Original: Orange

Original: People on design

Designer: Adam Rozum

featured in a book by David E. Carter

titled The NEW Book of Logos

Page: 341. ISBN: 0-06-056755-4

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities. -Wikipedia

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