Agency: WTG, Dubai – London Creative Director: Abbas Naqvi Copywriter: Sameer Ahman Khan
Source: A gesture or an appeal for HELP
Advertising Agency:The Classic Partnership Advertising, Riyadh, Saudi Arabia Creative Director / Copywriter: Darryl Koch Senior Art Director: Justus Luke
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.