Advertising Agency: Saatchi & Saatchi, Dubai
Copywriter: Avinash Sampath
Art Director: Avinash Sampath
Illustrator: V. R. Palani
Photographer: Tejal Patni
UAE – 2007
Advertiser: O&I Shoes
Agency: Euro RSCG
USA – 2006
Advertiser: Thom McAn
Brand: Thom McAn Footwear
Agency: Leo Burnett
Creative Director: Andres Moya
Art Director: Cristina Burckhart/
Victor Cabezas / Jose Daniel Gonzales
Photographer: Margarita Rueda
Creators Copywriter: Victor Cabezas
Awards: Cannes Lions 2003 Press No-Prize
Puerto Rico – 2003
Advertiser: Consolidated Shoe Co.
Awards: Cannes Lions 2001
Agency: Robair & Hogshead
Creative Director: JEAN ROBAIRE
Art Director: KYLE MITCHELL Simon
Photographer: MICHAEL RUPPERT
Creators Copywriter: Tonia
USA – 2001
All of these ads are in the same category – shoes!!!…all of the ads have a core concept of linking the product (shoes) to death to illustrate the quality of the shoe product by means of lateral thinking!!!
Oh and by the way…in the MENA region which is mainly Muslim the dead are NOT berried with their clothes or shoes.
Is there anyone out there who in this case could suggest Telepathy?
Some of the above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 138 – 139. ISBN: 978-2-7533-0069-9.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia