Agency: Jung von Matt/Donau
Advertiser: UNILEVER ARABIA
Brand name: AXE DEODORANT
Agency: LOWE & PARTNERS DUBAI
Awards: Cannes Lions 2004 Press No-Prize
Account Supervisor: Rupen Desai
Advertiser Supervisor: Anil Gopalan
Photographer: Tejal Patni
Entrant Company: LOWE & PARTNERS DUBAI
Creative Team: Nirmal Diwadkar, Manoj Ammanath, Adham Obeid
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.