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Sexy Ads

The Original: La Rose Lingerie Store

2002 Source : Cannes Archive Online, Agency : Strusi Estudio Creativo (Venezuela)

Less original: Simone Perèle Lingerie

2008 Claim : “be like the french, wear sexy” Source : Adsoftheworld, Agency : Liwa Advertising LLC, Dubai, (UAE)

After getting busted; Mr. Pradeep had this to say:


Dear friends,

This is an apology I owe everyone on this forum.

The ad I’ve created for Simon Perele is a purely pro-active ad. I am the sole creator of it and no one else in my agency is responsible for it.

Simon Perele is not a client of Liwa Advertising LLC and I’ve used my agency’s and my senior colleagues’ names inadvertently.

With this apology, I wish to absolve everyone concerned. Since this ad was done by me and me alone, I hereby declare that I will take full responsibility for any consequences that may arise from the publication of it on this website.

I further regret the fact that this idea has been done before. I wasn’t aware of that.

Pradeep Chavan

The funny part is that this busted clown still insists that he had no idea that this exact concept and exact execution was done by someone else!!!

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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