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Safe Ads

Less Original: Be on the safe side

Agency: Memac Ogilvy

Creative Director: Eli Bouchaaya

Art Director: Amadore Caseras

Graphic designer: Majed Sawas

Copywriter: Eli Bouchaaya

Kuwait – 2008

Instead of endorsing this ad; Arab Ad should have featured it on its copycat section

The following ad was also published in Arab Ad magazine April 2005 issue, Vol. 15. No. 4. Page: 35.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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