Saatchi & Saatchi Dubai copycat smile, glows the face of JWT Morocco



Client: HappyDent chewing gum

Agency: McCann Erikson, India

Client: Perfetti Van Melle India Pvt. Ltd.




Published in Shots magazine. Issue 101. July 2007. Pages: 30 – 32.



Client: Crest

Title: Doorlock, Book, Miner

Art Director: Rajesh Kulkarni

Copywriter: Avinash Sampath

Photographer: Tejal Patni

Illustrator: Ahmed Kunahmed

Creative Director: Ed Jones

Account Handler: Roger Kanakri

Advertising Agency: Saatchi & Saatchi Dubai

Client: Mohammed Sultan, Procter & Gamble


The above has been awarded twice at the 2005 KAAA (Kuwait Arabic Advertising Awards) – Silver in the Press Advertising Campaigns – Consumer;  featured in the KAAA book on pages: 124 & 125. and another Silver in the Press Advertising – Cleaning & Personal Care; featured in the KAAA book on page: 105.










Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.










Client: Asnan Clinic

Country: Kuwait – 2009

Production House: Cinemagic Director: Khaled Al-Rifaei

Kuwait – September 2009



[youtube=http://www.youtube.com/watch?v=w1oPeFld9VM&hl=en_US&fs=1&]

Client: Midan Clinic

Country: Kuwait – 2009



Evonik Chemicals – 05/2008 Claim : “who helps your teeth shine so white?” Source : Adsoftheworld Agency : KNSK Hamburg (Germany)

 Source of above example: An idea not so shiny / Pas si brillant que ça…



Advertising Agency: JWT, Morocco Creative Director: Nicolas Geahchan Art Director / Copywriter: Sirine Sabbah Photographers: Khalil Nemmaoui, Gilles Benchetrit Other additional credits: Khalil Khatib, Ali Rezgui

Year: April – 2009

Source: How to save energy



Published in Media Week ME. 26 April 2009. Front page. Issue 25.



Source: http://4.bp.blogspot.com/_XtvPfdtYlgw/SeRX3_2O4UI/AAAAAAAAK8w/k7AOI1PQbgo/s1600-h/colgatetree.jpg



Source: http://1.bp.blogspot.com/_XtvPfdtYlgw/SeRX3rv0t7I/AAAAAAAAK8o/xn0T-TEfU0s/s1600-h/colgateswing-copie-1.jpg


copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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