Intensive weight loss program for brides to be.
Advertising Agency: TBWA\RAAD
Saudi Arabia
Creative Director: Saadi Alkouatli
Associate Creative Director: Hisham Samir
Art Director: Saher Namoodi
Copywriter: Walid Kotb
Source: AdMirror The Golden Gym ad got shortlisted at the 2008 Dubai Lynx Awards!!!
Advertiser: RocheBrand: Xenical
Agency: Grottera.com
Awards: Cannes Lions 2001 Press Shortlist
Creative Director: CIBAR RUIZ
Art Director: Guilherme Rangel
Account Supervisor: Marina Queiroz
Creators Copywriter: MARCELO ARBEX
Advertiser Supervisor: Andrea Ciolette
Photographer: RICHARD KOHOUT
Brazil – 2001
Source: AdMirror
Advertiser: Laemthong Food
Marketing Brand: Country Fresh Low Fat UHT Milk
Awards: Cannes Lions 2000 Press No-Prize
Agency: Results Advertising
Creative Director: JUREEPORN THAIDUMRONG
Art Director: PHAYUNGSAK JARUPHUN
Account Supervisor: ROOK SORATANA
Advertiser Supervisor: WIROJ KAMOLSUMRITCHAI
Photographer: FAHDOL NA NAGARA
Typographer: Illustrator: FAHDOL NA NAGARA
Creators Copywriter: JUREEPORN THAIDUMRONG
Thailand – 2000
Source: AdMirror
Advertiser: Antarctica
Brand: Diet Guarana
Awards: Cannes Lions 1999 Press No-Prize
Agency: DM9DDB PublicidadeCreators
Copywriter: ALEXANDRE LUCAS
Art Director: EUGENIO DUARTE
Account Supervisor: ALEXANDRE GRYNBERG
Advertiser Supervisor: SERGIO TEIXEIRA
Creative Director: CARLOS DOMINGOS
Photographer: ALEXANDRE CATAN
Brazil – 1999
Source: AdMirror
All of the ads visually communicate “weight-loss” as the product benefit of using the advertised product/Service through the main visual of a wide “ring” as a result of implementing lateral thinking.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
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