Ring a bell?


Intensive weight loss program for brides to be.

Advertising Agency: TBWA\RAAD

Saudi Arabia

Creative Director: Saadi Alkouatli

Associate Creative Director: Hisham Samir

Art Director: Saher Namoodi

Copywriter: Walid Kotb

Source: AdMirror The Golden Gym ad got shortlisted at the 2008 Dubai Lynx Awards!!!



Advertiser: RocheBrand: Xenical

Agency: Grottera.com

Awards: Cannes Lions 2001 Press Shortlist

Creative Director: CIBAR RUIZ

Art Director: Guilherme Rangel

Account Supervisor: Marina Queiroz

Creators Copywriter: MARCELO ARBEX

Advertiser Supervisor: Andrea Ciolette

Photographer: RICHARD KOHOUT

Brazil – 2001

Source: AdMirror



Advertiser: Laemthong Food

Marketing Brand: Country Fresh Low Fat UHT Milk

Awards: Cannes Lions 2000 Press No-Prize

Agency: Results Advertising

Creative Director: JUREEPORN THAIDUMRONG

Art Director: PHAYUNGSAK JARUPHUN

Account Supervisor: ROOK SORATANA

Advertiser Supervisor: WIROJ KAMOLSUMRITCHAI

Photographer: FAHDOL NA NAGARA

Typographer: Illustrator: FAHDOL NA NAGARA

Creators Copywriter: JUREEPORN THAIDUMRONG

Thailand – 2000

Source: AdMirror



Advertiser: Antarctica

Brand: Diet Guarana

Awards: Cannes Lions 1999 Press No-Prize

Agency: DM9DDB PublicidadeCreators

Copywriter: ALEXANDRE LUCAS

Art Director: EUGENIO DUARTE

Account Supervisor: ALEXANDRE GRYNBERG

Advertiser Supervisor: SERGIO TEIXEIRA

Creative Director: CARLOS DOMINGOS

Photographer: ALEXANDRE CATAN

Brazil – 1999

Source: AdMirror


All of the ads visually communicate “weight-loss” as the product benefit of using the advertised product/Service through the main visual of a wide “ring” as a result of implementing lateral thinking.


source: http://www.coloribus.com/admirror/hand_grew_thin_and_the_ring_became_big/


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

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